Who’s Really Buying Off The Media, Dana?
June 2, 2010 9 Comments
Zach Arnold over at FightOpinion has a cogent response to the recent accusations by Dana White that the media is being bought off when it comes to the rankings process.Mr. Coker seems to be the target of Dana’s hare-brained thoughts here, but it’s almost laughable to think that Strikeforce would even be organized enough to co-ordinate such pay-off efforts.
Lost in translation by most folks are the innumerable efforts by the UFC on a daily basis to influence, curry favor, or even bully the MMA media in getting their own preferential coverage:
-Who’s putting media outlets on their cage signage? The UFC placed ads for USAToday on the Octagon at UFC 100.
-Who’s putting MMA media sites in their video games? Check out MMA Fanhouse as a sponsor available in the new UFC Undisputed 2010
-Who’s hiring out MMA Fanhouse talent for some of their shows and websites? Oh yeah, the UFC. Mike Chiappetta has hosted the last couple of seasons of the TUF aftershow podcast in addition to writing for UFC Magazine. Ariel Helwani hosted the UFC weigh-in pre-show on UFC.com the other day and blogs for Zuffa television partner Versus. Are those relationships coming to the fore when said writers pen items that are out and out defensive of Zuffa product, like this piece on UFC 108 or the legendary Ariel on CroCop rant after his near exit from the UFC?
-Who’s partnering with Yahoo.com to sell UFC pay-per-views? Yep, that would be the UFC.
-Who uses their credentialing process to shade coverage of their company? One of the few people in the business that will ask Dana White tough questions, Josh Gross, can’t get credentialed. Sherdog fluctuates between the penthouse and the outhouse when it comes to UFC access. Even lapdogs like Steve Cofield get threatened over access if they ask tough questions, like when Cofield questioned Dana about his fighters like Drew Fickett getting DWI’s at the Bud Light press conference. The blunt instrument of access is is used to cow the media coverage, so you end up with journalism from the likes of the Steve Marrocco’s of the world.
The items listed above are but a small offering of the incestuous couplings that the UFC has entered into with various media outlets and personalities. Either through access, jobs, or advertising dollars spent, the UFC’s own brand of media persuasion is much more pervasive and problematic than some imagined rankings corruption claim thrown about off-handedly by Dana White.